VIDEO PRODUCTION: Osteoporosis Canada

In October 2015, we were contacted by a former client from the University of Waterloo to help mobilize the important research they had done on Osteoporosis.  They wanted a video production to help the information take life in the form of both typical and atypical stories about Osteo patients.  Each “story” was accompanied by two[…]

BRAWL Video Production Behind-The-Scenes

I think there are two very difficult phrases in film or video production …The very first time you call  “ACTION” on a new project and the final time you say “THAT’S A WRAP”.  There’s a real finality in both of those sayings. BUT, the production journey in between is an experience that I love and wouldn’t[…]

Inbound Video Creation – Dynamic Camera Movement

We’ve established many times that in a good organization, inbound, corporate, or B2B video, content is king.  No question.  In addition to the informational content, the visual story is a key factor in engaging video creation.  A good video can make your viewer not only see what’s happening, but also feel what’s happening.  One way[…]

3 Act Structure for Inbound Video Production Success

There is plenty of information available online about the benefits of producing video to gain inbound sales leads.  However, many of these videos are poorly produced and quite frankly boring and drawn out.  What message does that send about your interesting and dynamic company?  It doesn’t have to be that way!  Here is another video[…]