Video Production for Inbound Marketing Success

No matter the culture, level of education, gender, of period in history, human beings are storytellers.  It is one of our basic defining characteristics and it is how we learn, make sense of the world, triangulate our identity, and ultimately make decisions.

Videos in this context are stories shared visually and therefore made for one of two reasons: to educate or to entertain.  Storytelling is a great approach for organizations to create invitations to others…here’s my explanation of why you should consider inbound video production:

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